Our Company

The NetBait brand began nearly 40 years ago in the kitchen of a man named Braxton McNaughton. Mr. McNaughton thought plastic fishing worms, which then cost 5 cents each, were too expensive—so he set out to make his own for less. With an investment of $20, Mr. McNaughton began melting and pouring plastic worms one-at-a-time in his kitchen. He called his small, personal venture Mac’s Baits. For years, Mac’s poured independently for many big-name companies. Then, in 1998, the McNaughton family decided to expand upon their venture into the fishing business when Mr. McNaughton’s son, Kent, incorporated the brand NetBait. Knowing fishermen deserved better offerings than what was currently on the market, NetBait set out to create some new options. And so, using Mr. McNaughton’s manufacturing knowledge and experience, we developed what is now known as our signature bait: the Paca Craw.

Our roots may be small, but our mission has never wavered: to offer fishermen the best quality soft plastic baits in every pack, every time. Mac’s Baits is still the sole manufacturer of all NetBait soft plastic products. Each of our pouring machines were custom-built from the ground up, and all of our soft plastics are made and poured in Greenville, Alabama—so you can be sure we’re involved in the process every step of the way and 100% invested in the quality of the products we deliver.

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